Bokadirekt Careers


Product Analyst

Tech, Stockholm

About Bokadirekt:

Bokadirekt is Sweden’s largest health and beauty marketplace and booking system, with over 20,000 affiliated companies. With 5 million monthly visitors and close to 2 million bookings made through our web and app, we constantly strive to optimize our functionality through data-driven insights. We are expanding our cross-functional product team, Payments, and are looking for a skilled analyst to shape our data strategy, provide analysis, and support product development with valuable quantitative and qualitative user insights. The Payments team at Bokadirekt focuses on merchant-centric use cases such as online and in-store payments, POS & digital cash register solutions, customer business analysis, and ensuring a seamless booking experience with a variety of payment methods on our marketplace.

Position Overview:

As a Product Analyst at Bokadirekt, you will play a pivotal role in driving data-informed decision-making. With access to a multitude of data sources including Amplitude, Intercom, Firebase, and Google Analytics, your challenge will be to extract actionable insights and guide product decisions at scale. Your primary goals will be to maximize customer value, business growth, and operational efficiency by identifying, structuring, and transforming the data we collect into practical use.


  • Conduct qualitative research to identify patterns and trends in data, providing valuable insights to support your team and the wider organization.
  • Contribute quantitative insights and an experimental perspective to the product discovery process.
  • Enable your team by providing quantitative insights and best practices for tracking and monitoring system and user behavior within the payments domain.
  • Implement, develop, and maintain Bokadirekt’s data strategy for merchants, encompassing key business KPIs, domain performance metrics, and user behavior analysis.
  • Ensure effective implementation and visualization of behavioral events, making sure stakeholders can easily consume and leverage the insights derived from the data.


  • Proficiency in data analytics techniques, including cohort analysis, A/B testing, retention analysis, heat mapping, funnel analysis, and user surveys.
  • Strong SQL skills to navigate unstructured data and contribute to the development of our data lake.
  • Solid understanding of statistics to collect, analyze, and draw conclusions from data findings.


  • Familiarity with product analytics tools such as Amplitude, marketing and traffic analytics tools like Google Analytics, and behaviour analytics tools like Hotjar.
  • Ability to understand and find appropriate applications for data and analysis results.
  • At least 3 years of experience in product analytics.

Nice to have/Bonus:

  • Experience in Business Intelligence and data visualization.
  • Familiarity with Google Cloud Platform (GCP).
  • Proficiency in PostgreSQL and MSSQL.
  • Experience with complex SaaS products is highly valued.
  • Experience working with remote-first or hybrid teams.
  • Experience conducting user surveys.

Personal Skills:

  • Naturally curious and driven to explore new insights.
  • Excellent communication skills to collaborate effectively with stakeholders.
  • Strong time-management skills to meet project deadlines.
  • Quick learner with a collaborative mindset.

Join our dynamic team at Bokadirekt and make a significant impact on our product’s growth and success. Apply now and be part of our journey in revolutionizing the health and beauty industry!

Additional Information:

Position: Hybrid (Most of the Payments team works remotely)

At Bokadirekt, we embrace flexible work arrangements and prioritize a healthy work-life balance. As a Product Analyst for the Payments team, you will have the opportunity to work in a hybrid setting, combining remote work with occasional in-person collaboration. Our team values effective communication and seamless collaboration, whether you’re working from our office or joining us remotely. Join us in shaping the future of health and beauty services while enjoying the flexibility of a hybrid work environment.