Bokadirekt is Sweden’s largest marketplace for beauty and health, with over 20,000 connected specialists. Every month, nearly 2 million bookings are made through their website and app.

Sooo, are you passionate about creating marketing flows that engage and convert? In this role, you’ll play a key role in building and optimizing the marketing automation strategy from the ground up.

What you’ll do:

• Implement, manage, and optimize marketing automation workflows.
• Collaborate with sales and marketing to develop lead-scoring models and audience segmentation.
• Ensure data quality and integrations between platforms like CRM and marketing automation tools.
• Design and execute email campaigns, landing pages, and nurturing programs for B2B leads.
• Create campaigns for users to drive loyalty and retention (B2C).
• Analyze and act on campaign KPIs to continuously improve results.

To succeed in this role you have;

• 3–5 years of experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot, Strongly preferred with experience in Customer.io).
• Background in SaaS, especially B2B2C, is highly desirable.
• Strong understanding of lead nurturing, lead scoring, and data-driven marketing.
• Familiarity with CRM integrations and workflow analysis.
• Analytical mindset and a collaborative spirit across teams (Marketing, Sales, Customer Success, Product, and Tech).

Is this something for you, don’t hesitate, apply now!