Marketing Manager B2B - Architect of our Demand Generation & Business Growth

Are you a strategic marketer who thrives on owning the entire B2B journey? Do you have the vision to balance long-term brand positioning with the technical skills to execute high-impact digital campaigns? Join Bokadirekt and take full ownership of our B2B engine at the Nordics' leading marketplace.

About the role

As our new Marketing Manager B2B, you will step into a pivotal role with a clear mandate: to own, evolve, and actively execute our total market presence on the merchant side. Your mission is twofold: to build a sophisticated engine that generates a consistent flow of high-quality leads, and to personally drive the digital tactics that develop our existing customer base.

You are the architect of our growth, but you are also the builder. This means moving seamlessly between high-level strategic planning, agency leadership, and hands-on campaign management. You aren’t just a "buyer" of services; you are a digital expert who knows exactly how to navigate ad managers, optimize conversion paths, and lower CAC through direct action.

Success in this role means that within your first year, you have:

• Established and personally launched a predictable and scalable Demand Generation strategy.

• Developed a lifecycle marketing framework that drives adoption of add-on services.

• Secured a significant increase in Sales Qualified Leads (SQLs) through continuous hands-on optimization.

• Implemented full transparency regarding ROI and attribution across the entire B2B journey.

Your responsibilities

• Strategic & Tactical Ownership: Develop and execute the annual B2B marketing plan. You take responsibility for both the "big picture" and the daily digital execution.

• Hands-on Management: You don't just delegate; you execute. You have the skills to jump into the tools to test new messaging, set up tracking, and refine targeting.

• Demand Generation & Lifecycle Management: Design and launch campaigns that educate the market, alongside automated workflows that nurture merchants from onboarding to long-term loyalty.

• Agency Leadership & Technical Auditing: Lead our external media agency with authority. Because you have deep hands-on knowledge, you can perform technical "deep dives" into Meta and Google Ads to ensure every SEK is utilized for maximum impact.

• Data-Driven Insights: Be the champion for a 100% data-driven culture. You will track the full customer journey, identifying opportunities for both acquisition and churn prevention.

Your profile

To succeed, you need to be a commercial strategist with a relentless "get-it-done" attitude and a deep technical pulse on the digital marketing landscape.

• The Player-Coach: You see the big picture but love the craft of marketing. You are just as comfortable in a board-room presentation as you are inside Meta Ads Manager.

• The Analyst: You love data, but you also know that data without action is useless. You possess the hands-on technical depth required to audit and adjust performance directly.

• The Lifecycle Expert: You understand that the journey doesn't end at the "sign-up." You know how to use Martech and CRM tools to keep customers engaged and growing.

• The Owner: You are a proactive self-starter who takes pride in "owning" your numbers and your tools.

Qualifications

• Education: University degree in Marketing, Business Administration, or a related field.

• Professional Background: Proven track record in B2B Marketing, Demand Generation, or Performance Marketing.

• Technical Execution: Deep, hands-on proficiency in Meta Ads, Google Ads, and the broader Martech stack (e.g., HubSpot, Salesforce). You must be able to demonstrate your ability to build and optimize campaigns from scratch.

What we offer

• Be part of Bokadirekt’s exciting growth journey, with great opportunities to make an impact

• A culture built on collaboration, customer focus, and ownership

• Flexible working hours

• A modern office in central Stockholm at Kungsgatan 38

• Competitive salary and benefits package

• On-site fitness and massage

• Social events with colleagues, including after works, an annual kickoff, Lunch & Learns, and more

About the role

• Start date: As agreed / As soon as possible

• Location: Central Stockholm, Kungsgatan 38

• Employment type: Full-time, permanent position

Application

The application deadline is April 24. Please submit your application as soon as possible, as we review candidates on a rolling basis and the position may be filled before the deadline. We look forward to getting to know you!