As a Growth Marketer at Bokadirekt, I focus on understanding and engaging our end customers – the people using Bokadirekt to book appointments at our connected salons and clinics.

My role is a mix of strategy and creativity: spotting opportunities, testing ideas, and finding new ways to help more people discover, try, and love Bokadirekt.

For me, it’s about turning curiosity into clicks, clicks into bookings, and bookings into happy, returning customers – all while making self-care feel simple, inspiring, and fun.